This case with Feito Chocolate is to prove that your relationship with customers can be sweeter than you imagine. A specialized chocolate retailer, Feito decided to leverage Blip to improve contact with its customers and, consequently, boost sales
As we mentioned here, in 2021, Feito began managing its communication on the Blip platform: connecting multiple agents to a single number and scaling its results by combining human and automated assistance. This time, the company decided to put the favorite channel of Brazilians at the center of its strategy.
The format chosen was Click-to-WhatsApp ads, exclusive to Meta. Integrating with Blip’s platform, potential customers were impacted by ads on social networks and directed to the company’s WhatsApp in just one click.
By combining ads with Blip, Feito Chocolate created a simplified service experience and generated new sales opportunities. All this in an automated way and, of course, connecting human attendants only when necessary. This action was responsible for increasing their conversion rate via WhatsApp by 90%.
In addition, the company also received more than 50,000 messages in a single month. With the help of Blip, Feito Chocolate achieved its goals and provided an exclusive, convenient, and enjoyable shopping journey for all its customers.
The combination of Blip plus Click-to-WhatsApp ads is ideal for companies that, like Feito Chocolate, want to contact customers more directly. “From acquisition to sale, Blip helps companies manage chat support, confirm transactions and orders, and monitors demand versus inventory,” adds Marcelo Hein, the company’s Director of Strategy.
In addition to the integration with this format, Blip also offers a tool that helps analyze ad performance: the Click Tracker. This solution is exclusive to the Blip platform and provides high-impact measurement for strategic decision-making.
Do you want to learn more about how Blip can help your company generate better results in customer service and sales? Get in touch with our team and understand how to go further!