120,000+

messages exchanged per month
Play Video

TruckPad was born to make life easier for the independent truck driver in Brazil. The company connects drivers with cargo to be transported, managing and assisting with the entire delivery process.

The company’s communication with truck drivers had always been through WhatsApp, the most popular app among them, but not officially.

The brand did not have the credibility of a verified account and did not have access to data and metrics, which are so essential for a digital business. So, TruckPad found the solution for these problems at Blip, which is the Official WhatsApp Solution Provider.

Using our platform, the company created an official Whatsapp profile and gained a faster and more convenient access to relevant metrics. Decision making became data-driven, resulting in a significant increase in productivity in several areas and teams. Communication with truck drivers has also greatly improved.

TruckPad now has access to all records of contacts and document deliveries, standardizing communication throughout the conversation. Besides, with our exclusive human service tool, Blip Desk, the company is able to serve up to 40 drivers at the same time, keeping a fluid quality conversation.

Today, more than 120,000 messages are exchanged and about 15,000 customers are served per month. On average, 4,000 messages are exchanged daily, which demonstrates Blip platform’s operating efficiency and support to scalable growth. And the WhatsApp solution is hugely successful among truck drivers.

Edinaldo José Calado, a driver registered with TruckPad, states that the tool is the best he has ever used, because it guarantees communication at any time with the other parties involved in his work.

Market Segment

Transporte e Logística

Location

São Paulo – SP

Department in the Company

Atendimento

Communication channels

Whatsapp

Context

TruckPad aims to make life easier for independent truck drivers in Brazil. As the drivers already used WhatsApp, the brand wanted to use the app as the company’s official communication channel.

Challenge

The company already talked to the truck drivers through the app, but had neither a verified brand account, nor visibility of data and metrics.

Solution

With Blip, TruckPad created an official Whatsapp profile and now has access to the metrics and conversation logs. The change brought more efficiency and credibility to the operation.

Results

40 Customers talk to an attendant at the same time in a very efficient way. An average of 4,000 messages excahnged per day. 120,000+ messages exchanged per month.
What motivated us to hire Take to provide the official contact via WhatsApp was to give us more credibility and make it easier to get in touch with the drivers, in a centralized and easier way both for them and for us.

Caio Borba

Relationship Coordinator

TruckPad

I use WhatsApp to talk to TruckPad and I think it was the best tool they have used so far. You can communicate with them at any time.

Edinaldo José Calado

Registered truck driver

TruckPad

With Take, it is possible to talk to 30 or 40 customers simultaneously and maintain a fluid conversation with all of them.

Pamela Galvão

| Relationship Analyst -

TruckPad

Talk to Blip experts and understand all the ways we can also help your company to boost results through intelligent conversations.

See other cases

With ads that direct people to WhatsApp, Feito Chocolate exchanges more than 50 thousand messages in a single month, expanding customer conversations and sales results.
Segment
Bens de Consumo
Department
Vendas
Channels
Pontofrio has created a branding campaign to engage with a younger audience and attract new customers. Through Blip, it has created a game that reached over 200,000 people via Facebook Messenger.
Segment
Varejo
Department
Marketing
Channels
Coca-Cola Brazil created two smart contacts using only one platform. With KO BOSS, it was able to automate its contact with franchises and B2B customers. And KORA, the virtual assistant for the final consumer, started to be used in services and branding.
Segment
Varejo
Department
Atendimento
Channels
Meet Roque, personal assistant to Rock in Rio and created on the Blip platform. Used for fun, information and audience engagement in Cidade do Rock, the chatbot was considered one of the best marketing campaigns of 2017.
Segment
Bens de Consumo
Department
Marketing
Channels
To make life easier and help the independent truck driver in Brazil, TruckPad is now serving via the official WhatsApp on our platform. This way, it transformed the communication and the work of drivers, gained the confidence of shippers and increased the productivity.
Segment
Transporte e Logística
Department
Atendimento
Channels
The “Leia para uma criança” campaign, which hands out physical books for free every year, took on the challenge of expanding its reach into the digital. With Blip platform, Itaú created a chatbot that distributes digital books automatically by WhatsApp.
Segment
Serviços Financeiros
Department
Marketing
Channels
Casas Bahia counted on the Blip platform for three years during the weeks of Black Friday. The project began as a a sales solution but was so successful that became a branding campaign as well.
Segment
Bens de Consumo
Department
Atendimento
Channels

What company doesn’t want to evolve its digital communication, right?