87,11%

average adoption rate of Copilot among agents

Learn about Claro Chile

At Claro Chile, WhatsApp was already a key channel for remote sales. However, as the volume of conversations increased, maintaining quality became a challenge: responding quickly, ensuring a consistent level of information, and empowering the sales team to move forward with negotiations without being held back by follow-up questions and repetitive tasks.


Challenges faced by the company

Before implementing Blip Copilot, the WhatsApp sales team faced significant operational and strategic challenges. Agents were forced to deal with long response times, which led to customer inactivity and increased the risk of customers abandoning the conversation. This resulted in:

  • Long response times, which increase the risk of customers abandoning the conversation.
  • Manual effort required in searching for information (plans, requirements, contracts, and objections).
  • Lack of standardization in responses, which affected consistency and productivity.
  • A slow learning curve for new or less experienced agents.

 

Why build an Intelligent Contact?

To deal with these challenges, Claro integrated Blip Copilot into its WhatsApp sales workflow, using Blip Desk as its operational hub.

Copilot tracks the context in real time and suggests editable responses for each stage of the conversation—opening, plan offerings, handling objections, and closing—which reduces customer inactivity and eases the cognitive load on the team.

The pilot began in October 2025 and, given the results, was quickly expanded to a second partner in Colombia.

 

And here are the results!

By adopting Blip Copilot, Claro has achieved significant improvements in productivity, operational efficiency, and sales performance.

The increase in conversion rates, combined with the quick adoption of the tool by agents, led to steady sales growth.

The numbers show that artificial intelligence, when integrated with human interaction, enhances decision-making, reduces friction in the sales process, and accelerates results. The numbers speak for themselves:

+368 incremental sales in a single month

+3,15 percentage points increase in the conversion ratep

+87,11% average adoption rate of Copilot among agents

 

 

 

 


 

Want to see how to apply these results to your WhatsApp sales?
Talk to our expert.

 

Market Segment

Telecommunication

Location

Chile and Colombia

Department in the Company

Customer Service

Communication channels

Whatsapp

Context

At Claro Chile, increasing sales through WhatsApp required speed, quality, and autonomy from the sales team.

Challenge

Before Blip Copilot, sales through WhatsApp were affected by slow response times, manual work, a lack of consistency, and low sales representative productivity.

Solution

Claro integrated Blip Copilot into WhatsApp to guide sales in real time. The pilot test conducted in October 2025 showed good results and was expanded.

Results

✅ +161 incremental sales in the first month of the pilot test (October 2025)

✅ +368 incremental sales following the expansion of the pilot test (November 2025)

✅ +3,15 percentage points increase in the conversion rate in the Copilot group

✅ 87,11% average adoption of Copilot among agents (December 2025)

Talk to Blip experts and understand all the ways we can also help your company to boost results through intelligent conversations.

See other cases

Telecom

Claro Chile – Where’s my tech

92%

With Studio, Claro Chile eliminated the uncertainty of technical visits. By transforming WhatsApp into a real-time tracking hub through a Conversational Journey, it solved the predictability gap and gave customers autonomy. The result: a 7-point increase in NPS and a 50% reduction in customer service costs.
Customer Service
Whatsapp
LATAM

Telecom

Claro Chile

87,11%

Claro Chile turned WhatsApp into its fastest and most effective remote sales channel by integrating Blip Copilot into its operations. Thanks to its solution offering real-time intelligent suggestions, the sales team reduced the time spent searching for information and increased the speed at closing sales during conversations. The result: higher day-to-day efficiency and a direct impact on conversion rates.
Customer Service
Whatsapp
feito chocolate

Bens de Consumo

Feito Chocolate – CTX

90%
With ads that direct people to WhatsApp, Feito Chocolate exchanges more than 50 thousand messages in a single month, expanding customer conversations and sales results.
Sales
Whatsapp, Blip Chat

Varejo

Ponto Frio

About 10million
Pontofrio has created a branding campaign to engage with a younger audience and attract new customers. Through Blip, it has created a game that reached over 200,000 people via Facebook Messenger.
Marketing
Facebook Messenger

Varejo

Coca-Cola

80 million+
Coca-Cola Brazil created two smart contacts using only one platform. With KO BOSS, it was able to automate its contact with franchises and B2B customers. And KORA, the virtual assistant for the final consumer, started to be used in services and branding.
Customer Service
Whatsapp, Facebook Messenger, Google Business Messenger

Bens de Consumo

Brognoli

1million+
The real estate company Brognoli wanted to digitize its communication and offer optimized, digital and innovative service. With Blip, the company created Fabi, a smart contact center that works on WhatsApp, Facebook Messenger and their website.
Customer Service
Whatsapp, Blip Chat, Facebook Messenger

Bens de Consumo

Bacio di Latte

64,500 gelatos
Bacio di Latte wanted to create a “highly organic” engagement campaign to celebrate the month of love. Through our platform, it managed to automate messages and distribute thousands of “Gelato Elegante” vouchers, winning new consumers via Messenger.
Marketing
Facebook Messenger

Bens de Consumo

Facily

Service optimization
In need of increasing the number of customers it could reach through conversations via WhatsApp, our platform gave Facily the solution to increase the productivity of its attendants.
Customer Service
Whatsapp

Bens de Consumo

Rock in Rio

3x
Meet Roque, personal assistant to Rock in Rio and created on the Blip platform. Used for fun, information and audience engagement in Cidade do Rock, the chatbot was considered one of the best marketing campaigns of 2017.
Marketing
Facebook Messenger
Truckpad

Transporte e Logística

Truckupad

120,000+
To make life easier and help the independent truck driver in Brazil, TruckPad is now serving via the official WhatsApp on our platform. This way, it transformed the communication and the work of drivers, gained the confidence of shippers and increased the productivity.
Customer Service
Whatsapp
Itaú

Serviços Financeiros

Itaú

2.5 million
The “Leia para uma criança” campaign, which hands out physical books for free every year, took on the challenge of expanding its reach into the digital. With Blip platform, Itaú created a chatbot that distributes digital books automatically by WhatsApp.
Marketing
Whatsapp

Saúde

Hermes Pardini

40,000+
The Hermes Pardini Group has achieved great customer relationship experience in WhatsApp by offering practical and fast service. After only few months, they have had more than 5,000 exam results delivered automatically through the channel.
Customer Service
Whatsapp

Bens de Consumo

Casas Bahia

+58mil
Casas Bahia counted on the Blip platform for three years during the weeks of Black Friday. The project began as a a sales solution but was so successful that became a branding campaign as well.
Customer Service
Facebook Messenger

What company doesn’t want to evolve its digital communication, right?