This resume was automatically translated from Brazilian Portuguese
Already widely incorporated into the Brazilian commerce calendar, Black Friday can be considered one of the most anticipated dates of the second semester of retail.
Responsible for moving billions, the date is the start of the end-of-year shopping season. Considering sales in 2022, there was growth of 6.9% in retail, while e-commerce registered an increase of 21.1%.
In 2023, the forecast for Black Friday is optimistic. According to a study carried out by Mercado Globo, at least 50% of Brazilians intend to buy something during the promotion period. The same survey reveals that 71% of respondents declared satisfaction with omnichannel experiences.
Throughout this text, you will learn what Black Friday is, its relevance in e-commerce and Smart Contacts for Black Friday.
Continue reading and learn more about how to rock the hottest date in retail!