{"id":19945,"date":"2022-04-25T16:46:06","date_gmt":"2022-04-25T19:46:06","guid":{"rendered":"https:\/\/www.blip.ai\/blog\/chatbots\/chatbot-vs-e-mail-marketing-04-metricas-que-voce-precisa-analisar\/"},"modified":"2024-03-26T15:36:09","modified_gmt":"2024-03-26T18:36:09","slug":"chatbot-vs-e-mail-marketing-04-metricas-que-voce-precisa-analisar","status":"publish","type":"post","link":"https:\/\/www.blip.ai\/blog\/chatbots\/chatbot-vs-e-mail-marketing-04-metricas-que-voce-precisa-analisar\/","title":{"rendered":"Chatbot vs e-mail marketing: 04 m\u00e9tricas que voc\u00ea precisa analisar"},"content":{"rendered":"\n<p>Fazer marketing sem olhar n\u00fameros, taxas e m\u00e9dias de retorno \u00e9 um grande erro!<\/p>\n\n\n\n<p>Atualmente, \u00e9 f\u00e1cil perceber uma grande expans\u00e3o do&nbsp;uso de chatbots em estrat\u00e9gias de convers\u00e3o, nutri\u00e7\u00e3o e fideliza\u00e7\u00e3o de clientes. Por\u00e9m, todos esses atributos tamb\u00e9m se adequam ao e-mail marketing<\/p>\n\n\n\n<p><strong>Mas qual dessas estrat\u00e9gias \u00e9 mais efetiva para o seu neg\u00f3cio?<\/strong>&nbsp;Acesse agora mesmo nosso infogr\u00e1fico e tire as suas d\u00favidas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que voc\u00ea aprender\u00e1 neste conte\u00fado:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qual a diferen\u00e7a da taxa de abertura de chatbots em compara\u00e7\u00e3o com e-mail marketing;&nbsp;<\/li>\n\n\n\n<li>Como mensurar a taxa de reten\u00e7\u00e3o de chatbots e e-mails;<\/li>\n\n\n\n<li>Quais s\u00e3o as reais vantagens dos chatbots;<\/li>\n\n\n\n<li>Utilizar chatbots elimina a necessidade de utilizar e-mail marketing;<\/li>\n\n\n\n<li>Qual \u00e9 a estimativa m\u00e9dia de retorno sobre investimento (ROI) na utiliza\u00e7\u00e3o de chatbots e-mail marketing.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Fazer marketing sem olhar n\u00fameros, taxas e m\u00e9dias de retorno \u00e9 um grande erro! Atualmente, \u00e9 f\u00e1cil perceber uma grande expans\u00e3o do&nbsp;uso de chatbots em estrat\u00e9gias de convers\u00e3o, nutri\u00e7\u00e3o e fideliza\u00e7\u00e3o de clientes. Por\u00e9m, todos esses atributos tamb\u00e9m se adequam ao e-mail marketing Mas qual dessas estrat\u00e9gias \u00e9 mais efetiva para o seu neg\u00f3cio?&nbsp;Acesse agora [&hellip;]<\/p>\n","protected":false},"author":671,"featured_media":39909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[544],"class_list":["post-19945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbots","tag-materiais"],"lang":"pt","translations":{"pt":19945},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/posts\/19945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/users\/671"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/comments?post=19945"}],"version-history":[{"count":0,"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/posts\/19945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/media\/39909"}],"wp:attachment":[{"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/media?parent=19945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/categories?post=19945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blip.ai\/blog\/wp-json\/wp\/v2\/tags?post=19945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}